The year was 1998. The time was probably something like 2 a.m. The place was a computer laboratory in the bowels of the engineering building on the campus of Michigan State University. The scene was a group of senior undergraduates sitting bleary-eyed at individual workstations and hammering away on some computer simulation for a capstone engineering design project that certainly must have been due the next day. In an act of bravery or exhaustion or simple sarcasm, one brave student started half-mumbling and half singing a familiar refrain from the radio of the day: "I get knocked down, but I get up again. You are never gonna keep me down. I get knocked down, but I get up again. You are never gonna keep me down." It occurs to me that this catchy tune from the British band Chumbawanba is not unlike the refrain of Michigan State Spartans' football team. The message from head coach Mel Tucker is to be relentless and to "keep chopping." If you get knocked down, you ...